Print Article

Why DIGITAL TRUST has become the most critical technology concern.


We all know cybersecurity and privacy are becoming increasingly critical with digital transformation.

The sophisticated threats from new tactics like nation hacktivism have increased the overall risk and need for proactive cyber defence.

The expanded attack surface further complicates this by adopting cloud and hybrid ecosystems, OT and IoT, turning everything “smart"— “smart cities”, “smart campuses”, remote healthcare, etc.

Emerging technologies, such as AI, ChatGPT, blockchain, etc., are also being leveraged by bad actors in a way that can increase the intensity of an attack.

Threats straight out of science fiction have become real possibilities, and these have changed how end-users approach technology.

Imagine you are in a self-driving car in the middle of a running highway, and you get a call from a hacker that your car has been compromised. What would be the first question that comes to your mind? To check the audit and compliance of the car? Or why did you trust the car in the first place? The same questions apply to smart cities, smart homes, remote healthcare, space tourism, etc.

Hence, the need for "digital trust."

More than just focusing on standard cybersecurity and privacy practices, technology companies must create a sense of confidence for end users to trust digital services and devices.

Technology companies must include integrated risk management into all of their products to build digital trust. This means that risk management:

  • Can be analysed and measured in real-time.
  • Is factual (i.e., data-driven).
  • Is validated continuously.
  • Is automated versus dependent on humans, given today's sophisticated threat landscape.

How is digital trust different from standard cybersecurity and privacy?

While cybersecurity and privacy practices are more focused on the service's confidentiality, integrity and availability, digital trust involves building confidence in digital assets and emerging technologies.

How To Build Digital Trust

Given the ever-changing digital landscape, we have a lot of work ahead of us.

First and foremost, we need to understand, promote and prioritise the need for digital trust and create more awareness. We need a total mindset shift from standard cybersecurity measures to new ways of enabling digital trust.

Most organisations are relying on point-based solutions to fix specific issues, which generally result in siloed function rather than an integrated view.

The lack of integration in the overall cyber defence ecosystem leaves behind multiple blind spots that can be easily exploited by the bad actors.

With those challenges in mind, here are a few steps that organizations can take to foster and enable digital trust.

  • Know your digital assets. Develop and manage asset inventory and attack surface best practices.
  • Apply in-depth defence mechanisms. This should include multi-layer protection.
  • Secure by design. At all layers, leverage modern-day architecture best practices, such as zero trust.
  • Automate end-to-end security measures. As much as possible, automate NIST's "Five Functions:" identify, protect, detect, respond and recover.
  • Train and enable the workforce. All relevant stakeholders should know the latest and the greatest threats and technologies.
  • Do more than “check the box.” Standard audit and compliance will not be sufficient to enable digital trust. It can create a false perception of security, breaking digital trust if the security is ever breached.


Consumer adoption of any digital service from an organisation hinges on what organisations do to build confidence.

This requires responsible usage of emerging technologies, strong cybersecurity and data privacy practices and a digital trust-focused mindset throughout the organisation.

In fact, by creating confidence with end users through digital trust, organisations can build stronger relationships, making them more likely to thrive in today's environment.

Source = Forbes =


The Team

Meet the team of industry experts behind Comsure

Find out more

Latest News

Keep up to date with the very latest news from Comsure

Find out more


View our latest imagery from our news and work

Find out more


Think we can help you and your business? Chat to us today

Get In Touch

News Disclaimer

As well as owning and publishing Comsure's copyrighted works, Comsure wishes to use the copyright-protected works of others. To do so, Comsure is applying for exemptions in the UK copyright law. There are certain very specific situations where Comsure is permitted to do so without seeking permission from the owner. These exemptions are in the copyright sections of the Copyright, Designs and Patents Act 1988 (as amended)[]. Many situations allow for Comsure to apply for exemptions. These include 1] Non-commercial research and private study, 2] Criticism, review and reporting of current events, 3] the copying of works in any medium as long as the use is to illustrate a point. 4] no posting is for commercial purposes [payment]. (for a full list of exemptions, please read here]. Concerning the exceptions, Comsure will acknowledge the work of the source author by providing a link to the source material. Comsure claims no ownership of non-Comsure content. The non-Comsure articles posted on the Comsure website are deemed important, relevant, and newsworthy to a Comsure audience (e.g. regulated financial services and professional firms [DNFSBs]). Comsure does not wish to take any credit for the publication, and the publication can be read in full in its original form if you click the articles link that always accompanies the news item. Also, Comsure does not seek any payment for highlighting these important articles. If you want any article removed, Comsure will automatically do so on a reasonable request if you email