Print Article

Avoiding age discrimination in financial services


"Vulnerability" arises from particular combinations of adverse circumstances and can affect people of any age and ability.

As we age, we are more likely to experience circumstances that increase the risk of vulnerability (for example, bereavement, cognitive decline or difficulties with activities of daily living), and many of us will experience several of these at the same time.

However, the critical point is that neither age nor disability should automatically be equated with vulnerability.

Many older people are capable and self-reliant and do not wish to be seen as 'vulnerable'.

Many disabled people, providing appropriate adjustments are made, are able to live independent and resilient lives.

Some people could receive additional support from a firm but do not want to be stigmatised as 'vulnerable'.

The language firms use in describing these additional or 'priority' services is vital as it may affect consumers' willingness to opt-in to receive this extra support.


The Team

Meet the team of industry experts behind Comsure

Find out more

Latest News

Keep up to date with the very latest news from Comsure

Find out more


View our latest imagery from our news and work

Find out more


Think we can help you and your business? Chat to us today

Get In Touch

News Disclaimer

As well as owning and publishing Comsure's copyrighted works, Comsure wishes to use the copyright-protected works of others. To do so, Comsure is applying for exemptions in the UK copyright law. There are certain very specific situations where Comsure is permitted to do so without seeking permission from the owner. These exemptions are in the copyright sections of the Copyright, Designs and Patents Act 1988 (as amended)[]. Many situations allow for Comsure to apply for exemptions. These include 1] Non-commercial research and private study, 2] Criticism, review and reporting of current events, 3] the copying of works in any medium as long as the use is to illustrate a point. 4] no posting is for commercial purposes [payment]. (for a full list of exemptions, please read here]. Concerning the exceptions, Comsure will acknowledge the work of the source author by providing a link to the source material. Comsure claims no ownership of non-Comsure content. The non-Comsure articles posted on the Comsure website are deemed important, relevant, and newsworthy to a Comsure audience (e.g. regulated financial services and professional firms [DNFSBs]). Comsure does not wish to take any credit for the publication, and the publication can be read in full in its original form if you click the articles link that always accompanies the news item. Also, Comsure does not seek any payment for highlighting these important articles. If you want any article removed, Comsure will automatically do so on a reasonable request if you email